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Simply said: positive experience makes people talk.The natural extension will be measuring the results and constant work on their improvements.Compare the results in your business with other companies in your industry.
Doing something memorable, something crazy that positively surprises people you chat with not only makes them happy, but also turns them into brand ambassadors.
Something extra to gain here is customer satisfaction.
Lightning quick service with friendly approach, sense of humor and a little surprise (like upgrade on delivery, discount for future orders, better deal) will turn the chat into a memorable experience and will make the customer a lifelong fan of your brand.
There’s a handful of measures that describe the value of live chat implementation and reflect customer satisfaction.
Take a look at live chat best practices based on data gathered from over 600 companies and 1.76 mln chats.